News

Sully's is proud to unveil our limited edition Jonas Never x Joe Kelly mural puzzle! Jonas is a Sully's customer from the old days and a very accomplished mural painter. When he unveiled this painting of Joe on the side of an L.A. area building last fall, we knew it would be the perfect candidate for a puzzle! We had our friend Erica Lauren take a photo of it and three months later the puzzles have finally landed. This 1,000 piece puzzle is challenging, so pick one up while you can and celebrate one of our favorite moments of 2020! Grab one HERE!

One of our highlights last October in Salem was 9 year old Georgia's gold coin hunt. It has returned this year with the help of her friends at the Peabody Essex Museum, with this mask wearing "Witch" on a shiny gold coin. We've scaled things back a little this year and are only hiding coins on Saturdays and Sundays in October, but tune in to Georgia's Instagram page HERE to read the clues and help you on your hunt for gold in Salem! All hiding locations are outdoors, and please wear a mask and socially distance while looking! Can't make it to Salem this year? Check out Georgia's online store and pick up some of her spooky new products, since she won't be out vending this month like she has in past years!

What do you do as a brand that relies on open markets and live sporting events, in the middle of a pandemic? Well, if you're us, your "pivot plan" includes making a really sick 1,000 piece puzzle! Featuring two decades of our bumper stickers, this puzzle showcases sporting highlights that we commemorated as bumper stickers over the years. Housed in a high quality and sturdy box, relive Boston's past 20 years (and 12 championships!) with this beautiful jigsaw puzzle. Grab one HERE!

There are a lot of things that are broken in this world and overdue to be fixed. Sully's stands in solidarity with everyone who believes that black lives matter, rejects white supremacy, and works towards dismantling systems of oppression and fighting racial injustice. The power structure that keeps Black / Indigenous People of Color (BIPOC) down while affording opportunities to others needs to be recalibrated and this is one way that we can help. We've had a long history of making fund-raising t-shirts using our "Believe In Boston" trademark, and we are proud to use it today to help direct much-needed resources to a valuable organization right here at home, the Massachusetts Bail Fund.

For every cent of profit that we make selling this tee, we'll donate to the Massachusetts Bail Fund. To get things started, Sully's Brand made an initial donation of $500 on 6/05/20. On 6/08/20 we made a 2nd donation of $1,500. On 6/19/20 we made a 3rd donation of $1,000.

A couple of weeks ago, Chris from Sully's sent Conan O'Brien a "quarantine care package from Boston" with a few of our t-shirts in it. One such tee, our retro "Zakim Bridge" design scored a three minute cameo and critique by Conan during his monologue, where he referred to it as "phallic" and how it didn't remind him of his childhood (as the bridge was built in 2003 and he'd left Boston in 1985). He said that if we wanted to send him a t-shirt to remind him of his childhood (as he'd left Boston in 1985), that it should "have his father knocking a hotdog out of his hand cause Jim Rice dropped a fly ball."*